The great news for site owners - there are lots of places on the internet where they are able to get Zen Cart templates that use their specific organization color scheme and branding. With a help of Zen Cart themes your website can include the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It's very important to have a standard branding and color scheme shared by all facets of a business.
A web page owner may decide to go and hire a web designer to give his online store a highly customized look, it has some disadvantages however. The very fist point - it's the time required to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing sites using the more popular HTML and CSS languages. So you need to hire a designer who knows how to design specifically on the WordPress platform.
Also take into account the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured Zen Cart templates is certainly the route to take.
The upside to employing a designer to provide your website a custom look is that you'll have an original design which enables your website and business be noticeable among the others. Your internet site is usually the first opinion a customer has of your business, and there's no other chance to make a first impression.
A professionally designed website that is attractive to the eye and easy to navigate instills confidence in your products and helps keep customers on your web-site, increasing the odds of them making a purchase.
